Driving
subscriber
growth.
Win more subscribers. Grow the value of each one. Keep them for longer.
The three numbers every subscription business lives or dies on — and the partner who's moved all three for tier-1 broadcasters for 25 years.
Subscriber growth is three numbers, not one.
The industry pours its budget into winning new subscribers. But growth is also what each one is worth, and how many you keep — and that's where the cheapest revenue in your business is hiding.
Convert more of the people who already want in — at a lower cost to acquire.
Lift the value of subscribers you already have — your most efficient revenue.
Hold on to the subscribers you're quietly losing — and win back the ones you lose.
Every subscriber moves through three stages. We win a gain at each.
A simpler way to see the whole journey — the moments that matter, rolled into three stages, each owning one commercial outcome.
Acquisition
Turning interest into paying subscribers.
In-life
Growing the value of every subscriber.
Win-back
Keeping more, and recovering the rest.
A loop, not a line — subscribers won back re-enter the lifecycle and grow again.
Three outcomes, one platform behind them.
Not features to evaluate — results to aim at. Here's what moving each number looks like.
Stop losing sign-ups you've already earned
Frictionless joining, flexible trials and offers, and payments that clear first time across 300+ methods and 100+ currencies — so the people who want in, get in.
Make your best subscribers worth more
Bundles, add-ons and upgrade journeys triggered by real behaviour — and recovered payments that would otherwise have slipped away quietly.
Find the revenue you're already leaking
Proactive saves at the moment of cancelling, a real save desk, and recovery of the churn nobody chose — expired cards, failed renewals, forgotten payments.
Reveal the growth you're leaving on the table.
Drop in a few basics about your subscriber business. We'll show you the extra subscribers, the revenue you could save, and the growth Singula could unlock.
Your business today
Your numbers stay in your browser — nothing is sent until you ask to talk to us.
Numbers on a screen today. Real growth tomorrow — let's make it happen.
Bring this to life — talk to usIllustrative projection over 12 months using typical Singula client uplifts. Individual results vary; a Singula review builds this from your actual data.
The heritage, the people and the product.
Why subscription businesses trust Singula to drive subscriber growth.
Heritage & scale
25 years serving tier-1 broadcasters worldwide — a platform proven at scale, not a promise.
Service-led
Deep domain experts execute campaigns and strategies alongside your team — not software handed over.
Built for the job
A product built on the job, for the job, across 25 years of live subscriber operations.
Always advancing
Singula IQ — insight and Next Best Action at the forefront of our roadmap.
The Psychology of a Subscriber.
We didn't just claim to understand subscribers — we commissioned the research. Three studies into how people think, feel and behave across the subscription lifecycle, one for each of the three numbers.
Acquisition
The mindset of signing upInside the decision to subscribe — what pulls people in, what makes them hesitate, and how to convert intent into a paying subscriber.
Growth
Best practice for raising valueProven approaches to growing average revenue per user — how subscribers respond to upgrades, bundles and the moments that lift their value.
Churn
Strategies to retain and win backWhy subscribers leave, and what brings them back — new strategies to retain at-risk subscribers and recover the ones you've lost.
Original research commissioned by Singula Decisions — proof of a quarter-century spent understanding what actually drives subscriber growth.
The intelligence layer: insight, control, automation.
A growing suite of insight and Next Best Action tools — the decision moments that matter, made tangible.
Flex churn, ARPU and acquisition cost — watch lifetime value reshape live.
Live intelligence for the agent at the point of contact, and the subscriber in-account.
A chat that knows who it's talking to — Next Best Action on every reply.
At-risk subscribers ranked by save-value, offers pre-ranked and ready.
Turns the cancel button into an intelligent retention moment.
Ask the platform anything — segments, insight, actions, in plain language.
New joiners drifting to churn, surfaced by name with the fix pre-loaded.
Value the subscriber book like a portfolio — and rebalance it.
Singula IQ is being built out now — several tools are live in preview.
Singula Agile — built to move your three numbers.
Not a list of features — an engine for subscriber growth. Every capability of our award-winning subscription, billing and CRM platform earns its place by winning more subscribers, lifting ARPU or cutting churn. Agile enough to launch fast, proven at tier-1 scale.
Win more subscribers
- Flexible packages, offers and trials that convert more of the people who want in
- Any business model — content or product subscriptions, AVOD, SVOD, PPV
- Launch new pricing in minutes to capture demand while it's hot
Keep the revenue you'd have lost
- 300+ payment methods and 100+ currencies, so payments clear first time
- Smart retries and dunning recover the churn nobody chose — expired cards, failed renewals
- Pro-rata, tax and full credit control, handled accurately every time
Grow the value of every subscriber
- A 360° view of behaviour that surfaces the next upgrade, bundle or add-on
- Sophisticated segmentation to put the right offer in front of the right subscriber
- Real-time dashboards on the KPIs that move revenue
Secure, connected, ready to scale
- Secure entitlement — the right content, to the right subscriber, instantly
- Integrates cleanly across your core infrastructure
- Fully connected to Singula IQ — insight and Next Best Action built in
The people behind the platform.
Software alone doesn't save a cancelling subscriber at 9pm on a Sunday. Our UK-based contact centre has managed subscribers for a quarter of a century — omni-channel, round the clock, and expert in the moments that win, grow and keep customers.
Omni-channel
- Voice, email, webchat, WhatsApp, social and SMS — one consistent experience
- Less customer effort, more resolved on first contact
UK-based, 24/7/365
- Open every hour of every day, scalable to 100+ agents
- Single event, seasonal peak or always-on — we flex to demand
Retention & win-back
- Proactive saves with the right offer at the right moment
- Specialist teams in sales, retention and win-back strategies
Sales, support & campaigns
- Inbound and outbound sales that lift conversion and ARPU
- Technical support and omni-channel campaign management
Complete the stack. Don't compete for the client.
You own the screen — content, apps, delivery. We're the subscriber layer underneath: billing, lifecycle, retention and win-back. Together, your bid becomes end-to-end — and we never compete for your client.
The platform and the client
Streaming, apps, delivery, channels, monetisation — and the relationship you already own.
The subscriber layer
25 years of subscriber management, billing, retention and win-back — plus a managed contact centre and fulfilment, with no build cost to you.
The platform, and the people to run it.
One partner for the operational complexity of a subscriber business — not four suppliers who never speak.
Platform
Singula Agile — subscriptions, billing and lifecycle across 300+ payments, 100+ currencies.
Contact centre
24/7/365 managed team — voice, email, webchat, WhatsApp, social, SMS.
Fulfilment
Smartcards, viewing cards, set-top boxes, welcome packs, printed comms.
Advisory
25 years of subscriber ops — formal practice plus board-level advice.
100+ projects. Real numbers moved.
Twenty-five years growing subscription businesses across sport, broadcast, content and transport — here's what moving the three numbers looks like in practice.
Predictive models in the Singula platform show Racing TV which customers are likely to leave, so the right next best action can maximise retention.
Since 2018, Singula has helped deliver major boxing, UFC and WWE pay-per-view events — Fury vs Wilder, McGregor vs Cerrone, WWE Royal Rumble — at peak scale.
Singula supports ABS-CBN to convert customers from free content to paid services for its TV brand iWant, as subscription TV grows across the Philippines.
Analysis for Zee revealed segments cancelling before summer. A payment holiday let customers pause for 8–12 weeks instead of leaving — cutting churn 15%.
Sony B4U chose Singula to launch and manage its UK subscription service. Practical acquisition-strategy advice grew the subscriber base fast.
eir Sport uses micro-segments based on sporting-team preferences to action targeted win-back offers and promotions — converting 45% of them.
BT Sport — live and pay-per-view, at national scale
Home to the Premier League, Premiership Rugby, UFC and MotoGP, BT Sport has worked with Singula since 2013 — using Singula Subscriber Management and our domain expertise to deliver live and pay-per-view events, and to let season-ticket holders watch Premier League matches via the BT Sport App.
"Singula's robust platform and extensive experience in the media industry make it an ideal partner for such an important part of BT Sport."
As an established and trusted partner of ITV Box Office, Singula's experience delivering both pay-per-view and subscription TV means they really understood our need for a robust, scalable solution.
We've worked with Singula for over 13 years to manage our billing and communications. Deploying the Singula platform puts data at the heart of our subscriber management and marketing.
Driving subscriber growth. Let's talk about yours.
Twenty minutes to show you what moving all three numbers looks like.
Book a demo